About The Course
For the first time. the Atlas’s highly regarded course is being offered to you – English speaking resource development professionals – providing the best comprehensive professional training course in the resource development field in Israel.
Refine your grantwriting and solicitation skills, meet funders from Foundations, Federations, corporations and government, develop a systematic work plan, learn techniques of online fundraising, gain access to the Atlas Grants International Fundbase; whether you are experienced resource developers or just starting out, you can find great value in joining the course.
The course will cover the most important topics for any resource developer in an organization and those who seek to engage in fundraising for large donations to organizations.
It is the only course that combines advanced technological tools by Atlas alongside charismatic practitioner lecturers who have rich experience in the resources development field.
Structure
- 6 Sessions (Zoom)
- 8/5/24 - 9/6/24
- 10:00-14:00
Course Syllabus
Session 1 – Opening
- 8/5/24 (Online Session) 10:00-14:00
Networking workshop
- Group introduction and shared expectations
- Understanding the human resources of resource developers
- Networking as a significant tool in resource mobilization
The Current State of Philanthropy in Israel -Introduction
- Statistics on the sources of nonprofit fundraising in Israel and from abroad
- Philanthropic trends in Israel – Fundraising post October 7
Session 2
- 15/5/24 (Online Session) 10:00-14:00
Private Donors
- How will we get to the private donor?
- How do we prepare for a meeting with a private donor?
- What are the motivations for the contribution of private donors?
- The road map for solicitation of a private donor.
- Reactions and objections and how to handle them.
- What to do after we receive a commitment? The importance of follow up.
RFP’s and Government Support
- Government Support for Nonprofits – when and how to discover and take advantage of opportunities
- State Bequests and Class Action Suit Funds
- Which levels should you work with in government ministry?
FUNDBASE – The Atlas Grants International database
Effective use of databases
- How to use the database to zero in on foundations, businesses and government grants that give for your specific projects
- How to use the search engine to make personal contact with trustees and staff of funders
- How to find out who funds your competitors
- Links to application forms and deadline dates
Session 3
- 22/5/24 (Online Session) 10:00-14:00
Corporate Social Responsibility – Funding from the Business World
- Which companies give and for what purposes?
- How will we create partnerships with businesses?
- Sponsorship vs. Contributions
- Tax Advantages
Writing and using a work plan
- How do we build a strategic plan for developing resources for an organization?
- Examples of model work plan programs from several organizations.
- Who should be involved in preparing the plan?
- How can it be utilized by other staff inside your organization?
- Lecture and practical workshop
Session 4
- 29/5/24 (Online Session) 10:00-14:00
Philanthropic writing workshop
- The ideal full grant proposal
- Different formats for different stages – Organizational Background and Project Summaries, Letter of Inquiry, Preliminary Application, Online applications, Complete and detailed proposal.
- Do’s and don’ts when applying to foundations.
- Writing Assignment homework with feedback in the next session
Jewish Federations and World Jewish Communities
- Introduction to the organizational and philanthropic structure of the Jewish Federations and the JFNA (
- Meeting with Federation representatives
- Links between Federations and Israeli cities and neighborhoods via the Jewish Agency (Sochnut)
- Federation Endowment Funds
Session 5
- 5/6/24 (Online Session) 10:00-14:00
Philanthropic Foundations
- Meeting with foundation representatives who will share the principles of interactions between Foundations and Nonprofits
Storytelling
- What makes a story a good story?
- Why are our brains wired for stories, and how have they shaped our lives?
- Winning creative: stories you can’t forget.
- How do you create practical storytelling that emotionally connects us to the audience?
- The proper balance between storytelling and the straight facts
Session 6
- 9/6/24 (Physical Session) 10:00-14:00
The story behind the numbers: How do you read a financial report?
- Introducing the structure of a budget – the thinking and strategy behind the numbers, types of budgets.
- Practice of building a budget, monitoring and controlling the achievement of the budget goals.
- How do you read an audited financial report?
Media and websites
- The importance of marketing materials in the fundraising process
- Print materials vs social media .
The Elevator Pitch – Make your pitch to a panel of funders and get immediate feedback
- Presentation of an organization/project in front of an panel of representatives from the philanthropy world.
Course summary
- Summary
- feedbacks
- Distribution of certificates
